WHO WE ARE

THE BLUE is designed for a new generation of travellers - those who value experience, authenticity, and comfort over convention.

Sitting somewhere between an Airbnb and a traditional hotel, THE BLUE offers the best of both worlds: the consistency and high standards of a boutique hotel, paired with the individuality and charm of a unique stay.

We’ve intentionally stripped away the costly, outdated elements of traditional hotels — like room service and concierge desks - and redirected those savings back to our guests through better rates, smarter amenities, and a more personal experience. It’s not for everyone, but it deeply resonates with the modern, entrepreneurial traveller who values freedom, design, and community.

THE BLUE is truly a home-away-from-home - a place to work, rest, and play in one of the most dynamic and vibrant suburbs in the world: Bondi Beach.

This is accommodation built around connection and comfort - great spaces to focus or unwind, superfast fibre internet, plush king beds, oversized TVs, and stylish chesterfield lounges made for late-night chats or creative bursts.

If you’re after white-glove service and bellhops, we might not be your vibe.But if you’re all about ease, style, great value, and authentic experiences - with no awkward check-ins, no fuss, and plenty of fun - then THE BLUE is exactly what you’ve been looking for.

Set in the very heart of world-famous Bondi, amongst some of this city's greatest dining & bar options, this should be a must for all those travelers seeking a little cultural dive into Sydney's finest.
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Designed for a generation of savvy entrepreneurs, the blue hotel blurs lines between social, professional and cultural spaces with a modern and digitally designed hotel. The concept aims to engage, and spark adventure and inspiration. The public spaces designed within the hotel include features to support Optimal productivity and social interaction.
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This boutique hotel boasts 33 vibing rooms in 6 different options, created by award-winning hotel designer Azb creative. Each is decked out with modern elements nodding to The love of those main cities across the globe, whilst celebrating and heroing the elements key to our local area.

With it's refined finishes, THE BLUE is a sanctuary for those seeking respite or inspiration for those with a more adventurous agenda.

Designs are refined, sophisticated, yet extravagant and provocative, the rooms are thoughtfully designed down to every last detail, with distinct zones for sleeping, relaxing, working and entertaining and a surfeit of amenities from partners that are both local and internationally renowned.

Such collaborations include exclusive installations by local artists Simon Lekias & James Coe. Teamed with uniforms & wardrobe additions designed by the infamous team at Ksubi.
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All guests virtually arrive. With a 100% digital check-in, for convenience and efficiency, Guests can use the in-app chat so that they can settle into THE BLUE on their own terms.

Feel like a rockstar. Check out THE BLUE and enjoy the hospitality & full Bondi experience. We'll see you at the bar for complimentary cocktails from 5 PM or sign up for the amazing activities provided for free for all our guests.

WHO WE ARE

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